Zero-Party Data Dominance: Building Trust While Collecting 2025 Insights
In 2025, the era of invasive data collection is over. Consumers, empowered by privacy regulations like GDPR and CCPA, now demand transparency and control over their information. Enter zero-party data—the gold standard for ethical, trust-driven marketing. By 2025, brands leveraging this proactive, consumer-shared data are seeing 40% higher engagement and 30% lower acquisition costs compared to those relying on third-party […]