Day: March 6, 2025

For over three decades, The Body Shop’s Community Trade Program has redefined corporate responsibility by embedding ethical sourcing into its core business strategy. Established in 1987 as Trade Not Aid, the initiative now partners with 30+ global communities across 22 countries, exemplifying Michael Porter’s shared value creation model—where business success and societal progress are inextricably linked. This report analyzes the program’s […]

Nordstrom’s ability to maintain 79% customer loyalty despite a negative Employee Net Promoter Score (eNPS) of -5 reveals a paradoxical yet instructive dynamic in retail HR strategy. By analyzing this tension through Frederick Reichheld’s loyalty framework, we uncover how targeted employee engagement and cultural empowerment can drive customer advocacy even amid broader workforce dissatisfaction. The Nordstrom Paradox: Low eNPS, […]